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Darren Wingfield

Darren Wingfield

Commercial Manager

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Episode 12

Mike Lever, New Results Training - Sales, Sales, Sales - Is it time to admit that we are all in sales?

In this episode we speak to Mike Lever of New Results Training around the emotions of selling and purchasing.

Mike has won a series of awards, and many accreditations 

  • Winner of the BESMA Sales Trainer of the Year award 2013/14.
  • Three times finalists for the Best Training Provider award.
  • National speaker on the Psychology of Consumer and Seller Behaviour.
  • National speaker on the ABCD model of behaviour.
  • Creator of the ABCD model of behaviour.
  • Co-creator of the Green Line model of consumer behaviour.
  • Co-author of the (in-edit) Psychology of Seller & Consumer Behaviour book.
  • Champion of the Institute of Sales Management.
  • Mentor to Teesside University's Launchpad Programme

Mike shares some insights into the various projects that he has worked on and gives us some great takeaways