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Darren Wingfield

Darren Wingfield

Commercial Manager

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Episode 130

Flavour by smoke

Flavour, an integral part of our daily lives, takes center stage at Besmoke. They understand the pivotal role that complex, clean, balanced, and bold flavours play in making your products truly stand out. Thepassion lies in bringing these flavours to life, enhancing any application they touch.

Since the inception in 2004, they have been on a relentless quest to redefine smoked food ingredients. Huw has pioneered state-of-the-art patented technology, which removes a staggering 95% of carcinogenic PAHs (Polycyclic Aromatic Hydrocarbons) from smoke. This innovation has allowed them to craft fresh, complementary, and well-rounded flavours. They've even engineered smoke volatiles to transform the culinary landscape, offering clean grill flavours, umami-enhancing taste modifiers, and reductions in salt and sugar content, among other innovations.

Now, let's dive into the remarkable benefits of Besmoke:

  • Authentic smoke and grill flavours that elevate your culinary creations.
  • A revolutionary process that eliminates over 95% of PAHs, ensuring a natural, clean, and safe experience.
  • Say goodbye to acrid smoke tar – the technology removes it entirely.
  • They're committed to sustainability and promoting healthier choices.

The product journey began with the introduction of our SmokeCreate™ range, utilising traditional smoking techniques to produce rich, deep, and irresistibly savoury ingredients.

But the true essence of Besmoke lies in their PureTech™ lineup. This collection harnesses the power of the patented technology to deliver balanced smoke, grill, or umami flavours in their purest form. It's a game-changer, allowing them to enhance flavour profiles and reduce salt and sugar levels while maintaining quality and purity.

The story of Besmoke is woven with the passion and dedication of the founder, Huw Griffiths. His fascination with flavour science ignited in 2004 when he embarked on smoking garlic in an old tin ballot box. Endless experimentation led to the creation of high-quality smoked garlic that gained popularity at delis and food markets across the country. With the addition of smoked salt and smoked pepper, Besmoke was born.

As the reputation for excellence grew, they transitioned from an artisanal creator to a major supplier of smoked ingredients to the food industry. Throughout this journey, they remained unwavering in the commitment to detail and craftsmanship.

At Besmoke, they thrive on solving challenges. Recognising the need to revolutionise the smoke industry to meet modern consumer demands and EU legislation, Huw partnered with the University of Reading Flavour Centre and Professor Dave Baines to create PureTech™. This filtration technology is capable of removing up to 95% of carcinogenic Polycyclic Aromatic Hydrocarbons from smoke, resulting in not only the cleanest and safest smoke products globally but also some of the most potent flavour enhancers.

In our conversation with Huw Griffiths, we delve into:

  • Huw's personal journey and career.
  • The core mission of the Besmoke brand.
  • The inspiration that drove Huw to enter the FMCG sector.
  • What sets Besmoke's products apart in the market.
  • Defining moments that have shaped the brand's significant growth in the FMCG sector.
  • Unexpected pivots or adaptations made along the journey.
  • Exciting developments on the horizon for the Besmoke bran