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Darren Wingfield

Darren Wingfield

Commercial Manager

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Episode 115

Behind the scenes with Heinz's Innovation Partner Agency


In this episode, we talk to Brandt Maybury, Co-Founder & Managing Director of TASTEHEAD. 

TASTEHEAD are a food development agency with expertise in developing food and drink products that taste outstanding, managing innovation projects from concept through to launch, and supporting brands to reach new consumers and grow their businesses.

Some of the brands that TASTEHEAD have supported and developed products for include; Vegan Pig, Whole Earth, Green & Blacks, Waitrose, Sainsbury's, Heinz, Costa Coffee, Cawston Press, Pringles and New Covent Garden Soup Co.

During the chat with Brandt, we discuss:

- Brandt's career to date
- Talking about the campaigns of 3 of Heinz's products - Heinz & Cadbury Creme Egg Mayo, Heinz Pasta Sauce Range and Heinz X Absolute Vodka.
- Brandt's favourite projects
- The day to day challenges of running a fast paced business like TASTEHEAD
- 5 top tips for a successful food and beverage brand starting out in 2023