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Darren Wingfield

Darren Wingfield

Commercial Manager

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Episode 65

Creating flavour through craft

In this episode, we chat with Stu Macdonald, Founder at ManiLife - The fastest growing Peanut Butter brand in the UK.

As the original creator of the deep roast, ManiLife were the first peanut butter brand on earth to start thinking about roasting peanuts the same way master roasters think about coffee. ManiLife prides itself on creating flavour through craft rather than added ingredients.


During the episode we spoke about:

  • Creating that first batch of 4,000 handmade jars in a kitchen at a rugby club
  • Creating Mani moments of happiness
  • Taking the company from a hobby, to a start-up to a scale-up business
  • Getting your product on the shelves in the larger supermarkets or multiples

Stu has also created a discount code for all you amazing listeners to get 20% off your first order from the Mani-Life website use the code DARRENSCLAN at checkout to try this amazing product.