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Darren Wingfield

Darren Wingfield

Commercial Manager

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Episode 87

Taking a TRIP into launching and scaling a beverage in the drinks space

In this episode, we are joined by Dom Dalton, EMEA Director of TRIP Drinks

After Uni, Dom started his journey at Nestle, spending 5 years in export, logisitcs and distribution working his way up then moving on to Urban Fresh foods (BEAR Nibbles) as director of international distributiors after success in that role he moved on to set up and run the Soulfresh UK businesses, launching three brands (Lo Bros, Nutty Bruce and Pico) in the UK and various markets across EMEA before joining TRIP in Nov 2021 to lead the international expansion efforts.

A little bit about TRIP, who they are and what they do!

Dan and Liv created TRIP to share a bit of calm in the everyday chaos. CBD experiences that are just as enjoyable to taste as the feeling after. Products with amazing flavour that leave you more productive, less stressed and more you.

They found CBD in 2018 when weeks before their wedding, Dan was injured playing football and needed knee surgery - nightmare. Told he wouldn’t be able to walk down the aisle, They tried everything. He discovered CBD oils were a real game changer - he finally found some calm and got a good night's sleep at last. Against the odds, Dan made an incredible recovery and was last man standing on the dancefloor!

They then started using CBD oils for those smaller everyday stresses...loving the results but hating the bitter taste. The passion for CBD grew, eventually leaving careers in finance and law  to launch TRIP. They designed a CBD range that fits effortlessly into their lives and they hope yours too.

Since launching in 2019, The TRIP team has grown and added two more family members to the business, growing to become the UK’s leading premium CBD brand. Dedicated to sharing only the highest quality products with all of you - so you can relax into your best self. 

Dom's journey so far and expertise in the drink space is an insight for anyone wishing to learn more or what to expect when stepping into this industry to launch a product. 

During the chat we discuss:

  • Dom's journey to date
  • The early stages 
  • Getting the funds 
  • Understanding the market
  • Your supprt network and communities such as Young Foodies and FADNE
  • Dom's Top 3 tips!
  • Dom's Recommended Reading - Shoe Dog - Phil Knight -

Image of Dom Dalton, EMEA Director, TRIP Drinks