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Darren Wingfield

Darren Wingfield

Commercial Manager

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Episode 121

The World's Best Contemporary London Dry Gin

In this episode, we speak to Rachel Hicks, Co - Founder of Sky Wave Gin.

It took over 6 months, more than 40 recipe variations, and over 300 expert testers to get to the smooth flavours you can now enjoy in Sky Wave’s award winning Signature London Dry Gin -–officially The World’s Best Contemporary London Dry Gin

Sky Wave Gin distil exactingly to the London Dry style using the ‘one shot’ method to create their multi-award winning signature gin. The perfect quantity of 13 botanicals from around the world for each single batch are added directly to the wash, resulting in a fabulous, full-flavoured mouth feel. They add absolutely nothing afterwards except the finest Oxfordshire natural mineral water from Blenheim Palace, so that they can absolutely guarantee the flavours going in to your glass. It is distilled gently in very small batches, only a few hundred bottles at a time allowing them to manage the flavour precisely and results in a remarkably smooth gin.

During the recording, we discuss:

  • Rachel's career from being a journalist in the BBC to creating the worlds best gin
  • Challenges faced while building the brand and product
  • Defining moments that impacted the brands growth
  • Making sure the brand resonates with consumers and stays relevant in an ever-changing market
  • Innovative strategies and unique marketing approaches to promote your brand
  • Stepping up to a super premium Gin brand