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Born in France of Irish parents, Paul has lived in many countries including France, Switzerland, Italy, Portugal, Ireland, South Africa and now, the UK.
He joined the Alcohol Industry in 1996 as a Commercial Manager for Jameson Irish Whiskey, part of Pernod Ricard, where he held various senior commercial roles. Paul subsequently moved to the UK to become International Commercial Director of Chivas Brothers, working extensively across Europe, the Americas and Asia.
In 2014, Paul became the Managing Director of Pernod Ricard South Africa. Following over 20 successful years at Pernod Ricard, Paul set up his own Beverage Consultancy and since then has worked with both Start Ups as well some leading premium Gin, Rum, Hard Seltzer and Alcohol Free spirit brands.
Combining his passion for impeccable quality, the No/Low beverage category and South Africa, he partnered with Danielle to launch the Mahala Botanical brand.
“Mahala” is the Zulu word for “free”… Mahala Botanical is free from sugar, alcohol, colourants and artificial flavours. Mahala is also gluten and vegan friendly.
Free from sugar, alcohol, colourants and artificial flavours. Mahala is also gluten and vegan friendly. It offers health-conscious and mindful consumers a great tasting premium drink.
The all-natural botanicals undergo a triple-distillation process in her custom-built vacuum stills. This ensures abundant flavour and results in a complex, layered finish. The end product is a beautiful premium drink that delivers a sophisticated alternative to alcoholic beverages.
In its year of creation, Mahala Botanical was awarded the Trophy for Best Low/No Alcohol Spirit at the prestigious Michelangelo International Spirit Awards
During the interview, we chat to Paul about: